Apple CEO Prefers Augmented Reality Over Metaverse

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• Tim Cook believes that augmented reality holds the future, rather than the metaverse
• The Apple CEO thinks most people don’t know what the metaverse is
• His sentiments explain why Apple avoids using the term despite Facebook having an obsession with it

Apple CEO Tim Cook has provided his views on which is likely to stand the test of time between augmented reality (AR) and the metaverse, and it’s not the newcomer. Speaking to Bright, Cook opined that AR, not the metaverse, is going to take