in , , , , , , , , ,

Web3 had a small, yet important, presence at Paris Fashion Week

Web3 had a small, yet important, presence at Paris Fashion Week thumbnail

Paris Fashion Week 2022 consisted of 64 shows and 42 presentations, many of which demonstrated the future of fashion. From the sprayed-on dress worn by supermodel Bella Hadid at the Coperni show to upcycled fresh looks consisting of recycled garments, Paris Fashion Week brilliantly highlighted trends for upcoming seasons. 

While the majority of Fashion Week attendees and designers celebrated physical elements — such as in-person fashion shows and tangible designs — a handful of creators incorporated Web3 features to demonstrate fashion’s enormous digital potential.

Web3 democratizes fashion

Shedding light on this, Victor Weinsanto, a French designer who launched his brand in 2020 after spending two years working with the famous Jean Paul Gaultier, told Cointelegraph that virtual worlds allow creators to design without having to use real fabrics and materials. “In a sense this ensures sustainability, even though a lot of energy and time is used to create such collections,” he said. 

Weinsanto revealed his first digital collection M3TALOVE immediately following his fashion show that took place in the Marais district of Paris on Sept. 26. Unlike traditional fashion week experiences, The M3TALOVE collection was showcased as 3D holograms within a series of glass cases housed in a dark room, equipped with bright lights and a DJ. Such a setting seemed appropriate, as the collection was a collaboration between Weinsanto and K-Pop girl band Lightsum.

The “M3TALOVE” collection from Weinsanto and BNV. Source: BNV

Richard Hobbs, founder and chief operating officer of Brand New Vision (BNV) — the Web3 platform behind M3TALOVE — told Cointelegraph that the idea for this collection was inspired by the possibilities of merging K-pop culture with fashion. 

“This was a collaborative experience with Victor presenting his concepts to each of the eight members of Lightsum, who then gave their comments and suggestions before BNV converted the sketches into digital outfits, along with individual customized avatars for the eight girls.”

Weinsanto added that the M3TALOVE collection was one of the best ways to use nonfungible tokens (NFTs) to showcase a collaboration betwee


What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

    B2Core of B2Broker Now Supports REST API | thumbnail

    B2Core of B2Broker Now Supports REST API |

    EU regulators ban cross-border payments from Russian crypto accounts thumbnail

    EU regulators ban cross-border payments from Russian crypto accounts